Counting macros? Choosing the right Purition flavour

Variety of Purition Original 500g bags

Counting your macros? While you don’t necessarily need to track your nutrition when using Purition for weight-loss or health, we do know it can be useful in some instances.

Macros is short for ‘macronutrients’; the three building blocks of nutrition: protein, fat and carbohydrates.

From carb-cutting for weight loss to protein-packing for muscle gain, knowing your macros can help you to stay on track whilst working towards specific health and fitness goals.

What are Purition’s macros?

There’s a minimal difference when it comes to the macros in the various Purition flavours. A typical 40g serving of Purition contains around 190 kcal, 15–17g protein, 11–14g fat and 1g sugar.

This is because the ingredients in each of the various Purition flavours are virtually the same.

They each contain our core ingredients (whole ground Golden linseed, sunflower kernels, almonds, coconut and pumpkin, chia and sesame seeds), plus whey protein isolate (original) or pea, pumpkin, sunflower & hemp protein (vegan) and a little extra fibre from psyllium husk and apple pectin. The only significant difference comes down to the natural flavourings.

However, we know that the small nutritional differences between flavours may still be important to some of you. With that said, here’s some information to help you find the best flavour for your specific dietary goals and requirements!

Note: The nutritional information below is based on a 40g serving of Purition, before milk is added.

Lowest in carbohydrates


  • Coffee & Walnut: 2.8g carbs
  • Almond: 3.1g carbs
  • Chocolate & Hazelnut: 3.2g carbs
  • Coconut: 3.2g carbs
  • Chocolate (cocoa): 3.4g carbs
Purition Original Coffee & Walnut bag graphic


  • Coffee & Walnut: 2.8g carbs
  • Vanilla: 3g carbs
  • Almond: 3.1g carbs
  • Chocolate & Hazelnut: 3.1g carbs
  • Coconut or Almond: 3.1g carbs
Purition Vegan Coffee & Walnut bag graphic

Highest in protein


  • Almond: 16.6g protein
  • Coconut: 16.4g protein
  • Chocolate (cocoa): 16.3g protein
  • Banana: 16.2g protein
  • Chocolate & Hazelnut: 16.2g protein
  • Pistachio: 16.2g protein
Purition Original Almond 500g bag graphic


  • Beetroot & Chocolate: 16g protein
  • Vanilla: 15.1g protein
  • Banana: 15g protein
  • Almond: 14.9g protein
  • Pistachio: 14.8g protein
  • Chocolate & Hazelnut: 14.7g protein
Purition Beetroot & Chocolate 500g bag graphic

Lowest in calories


  • Chocolate Orange: 180 kcal
  • Blackcurrant: 183 kcal
  • Chocolate (cocoa): 184 kcal
  • Beetroot & chocolate: 184 kcal
Purition Original Chocolate Orange 500g bag graphic


  • Chocolate Orange: 180 kcal
  • Beetroot & Chocolate: 180 kcal
  • Banana: 182 kcal
  • Blackcurrant: 182 kcal
Purition Vegan Chocolate Orange 500g bag graphic

Highest in calories


  • Macadamia & Vanilla: 198 kcal
  • Coffee & Walnut: 196 kcal
  • Coconut: 192 kcal
  • Almond: 192 kcal
  • Pistachio: 192 kcal
  • Chocolate & Hazelnut: 190 kcal
Purition Original Mac & Vanilla 500g bag graphic


  • Hemp: 200 kcal
  • Chocolate (cocoa): 194 kcal
  • Vanilla: 191 kcal
  • Coconut: 190 kcal
  • Coffee & Walnut: 190 kcal
  • Strawberry: 190kcal
Purition Original Pistachio 500g bag graphic

Highest in fibre


  • Blackcurrant: 8.1g fibre
  • Curcumin (turmeric): 7.2g fibre
  • Chocolate: 7.1g fibre
  • Coconut: 6.9g fibre
  • Beetroot & Chocolate: 6.9g fibre
Purition Original Blackcurrant 500g bag graphic


  • Chocolate (cocoa): 10.9g fibre
  • Hemp: 10.6g fibre
  • Blackcurrant: 8.1g fibre
  • Beetroot: 7.8g fibre
  • Coconut: 7.7g fibre
Purition Vegan Cocoa 500g bag graphic

Best for keto


  • Chocolate (cocoa): 3.4g carbs, 12g fat
  • Curcumin (turmeric): 3.6g carbs, 13g fat
  • Coffee & Walnut: 4g carbs, 14g fat
  • Macadamia & Vanilla: 4g carbs, 14g fat
Purition Original Cocoa 500g bag graphic


  • Coffee & Walnut: 3g carbs, 13g fat
  • Coconut: 3.1g carbs, 13g fat
  • Almond: 3.1g carbs, 13g fat
  • Vanilla: 3.6g carbs, 13g fat
Purition Vegan Coffee & Walnut 500g bag graphic


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What you should do next...

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